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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
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The journal of brand management : an international journal
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Psychology & marketing
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Advertising in new formats and media : current research and implications for marketers
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Journal of promotion management : innovations in planning and applied research
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Media-Perspektiven
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Engaging consumers through branded entertainment and convergent media
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Journal of advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Gabler Edition Wissenschaft
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of current issues and research in advertising : JCIRA
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
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Springer eBook Collection
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The journal of product & brand management
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The marketing review
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Tourism and hospitality planning & development
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Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Beiträge zur Analyse und Entwicklung der Medien
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Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
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2
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
3
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
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