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Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria - In: Cutting edge international research, (pp. 3-20). 2010
Persistent link: https://www.econbiz.de/10003985030
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038
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Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.; Moorman, Marjolein; Smit, Edith G. - In: Cutting edge international research, (pp. 235-247). 2010
Persistent link: https://www.econbiz.de/10003985191
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Making money on eBay by relieving risk
Noort, Guda van - In: Cutting edge international research, (pp. 249-265). 2010
Persistent link: https://www.econbiz.de/10003985193
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Assessing the probability of Internet banking adoption
Grabner-Kräuter, Sonja; Breitenecker, Robert - In: Cutting edge international research, (pp. 267-282). 2010
Persistent link: https://www.econbiz.de/10003985197
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210