Integrated marketing communications : a test for different levels of strategic consistency
Maria Angeles Navarro; Elena Delgado; Maria Sicilia
| Year of publication: |
2010
|
|---|---|
| Authors: | Navarro, Maria Angeles ; Delgado, Elena ; Sicilia, Maria |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 3-20
|
| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Experiment | Konsumentenverhalten | Consumer behaviour | Softdrink | Soft drink |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985030