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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
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(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
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Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
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