//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cutting edge international research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Eco-style" perceptions : the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Angst
1
Anxiety
1
Belgien
1
Belgium
1
Political communication
1
Politische Kommunikation
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Cauberghe, Verolien
1
Janssens, Wim
1
Pelsmacker, Patrick de
1
Published in...
All
Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Breaking new ground in theory and practice
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Journal of advertising : official publication of the American Academy of Advertising
3
European Advertising Academy
2
Journal of Business Research
2
Journal of Social Marketing
2
Journal of advertising research
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Digital advertising : theory and research
1
International journal of market research
1
Journal of Fashion Marketing and Management
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Media and convergence management
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->