Ruiz, Andrea Pérez; Bosque, Ignacio Rodríguez del - Cátedra Fundación Ramón Areces de Distribución … - 2012
Financial recessions strengthen the importance businesses give to corporate social responsibility (CSR) in order to enhance credibility and reputation. The multiple case study presented herein aims at disclosing the role of CSR in the current strategic management of banking institutions in...