Adherence to customer loyalty programmes and changes in buyer behaviour
Year of publication: |
2012
|
---|---|
Authors: | Collado Agudo, Jesús ; Herrero Crespo, Angel ; Rodríguez del Bosque, Ignacio A. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 8, p. 1323-1341
|
Subject: | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade |
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