In 1998, Cyberian Outpost, Inc. (www.outpost.com), was a leading Internet retailer specializing in computers, peripherals, and other electronic products. By that fall, however, the company founder and CEO, Darryl Peck, was concerned about the effectiveness of his company's Internet marketing...

In 1998, Cyberian Outpost, Inc. (www.outpost.com), was a leading Internet retailer specializing in computers, peripherals, and other electronic products. By that fall, however, the company founder and CEO, Darryl Peck, was concerned about the effectiveness of his company's Internet marketing...

In this, the second part of a two-case series on the launch of an over-the-counter pain relieve, the P&G launch plan for Aleve and results of that launch are discussed. Aleve was launched in June 1994 with an annual marketing budget of $100 million. Initial results were astonishing. Within one...

In 1996, Nintendo was finalizing launch plans for the Nintendo 64. Two key decision remained. The first decision involved the retail price. The company had originally planned to change to $250, but recent increases in the price estimates of the necessary computer chips raised the possibility of...

The CEO of Carter Myers Automotive must consider his promotional plan for the coming summer. His company owned and operated three Virginia automotive dealerships: Colonial Auto Center in Charlottesville, Colonial Honda in Petersburg, and Heritage Chevrolet-Geo in Chester. Colonial was a...

This case describes the evolution of the consumer-long-distance market from 1980 through 1995. It affords students an opportunity to evaluate the effectiveness of the various customer-acquisition and -retention strategies used by AT&T, MCI, and Sprint