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Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha; Vaish, Anurika - In: International journal of Indian culture and business … 10 (2015) 1, pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
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Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai - In: Decision 42 (2015) 4, pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
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Indian cool : concept and contrast with western cool
Duggal, Ekta; Verma, Harsh V. - In: International journal of Indian culture and business … 19 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012135655
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Willingness to use carsharing apps : an integrated TPB and TAM
Haldar, Piali; Goel, Pooja - In: International journal of Indian culture and business … 19 (2019) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10012135662
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Profiling green consumers through culture, beliefs and demographics : an Indian study
Sreen, Naman; Sadarangani, Pradip H.; Gogoi, Bidyut Jyoti - In: International journal of Indian culture and business … 19 (2019) 2, pp. 168-188
Persistent link: https://www.econbiz.de/10012135666
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Effect of consumer self-confidence and previous experience on information source preference
Utkarsh; Agarwal, Pallavi; Medhavi, Sanjay - In: International journal of Indian culture and business … 18 (2019) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10012118922
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A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida
Narendra Singh; Gupta, Mukul; Dash, Saroj Kumar - In: International journal of Indian culture and business … 17 (2018) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10011986869
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Delineating problems faced by artisans of Rajasthan : a case of emic-etic-emic analysis of the customer perspective
Garg, Preetika; Walia, Amita - In: International journal of Indian culture and business … 18 (2019) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011986886
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.; Kumar, Satish; Mayank, Kothari - In: International journal of Indian culture and business … 18 (2019) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10012110537