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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra - In: Decision 45 (2018) 3, pp. 259-269
Persistent link: https://www.econbiz.de/10011951031
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Editorial: rethinking marketing
Krafft, Manfred; Singh, Ramendra; Sista, Suren - In: Decision 42 (2015) 4, pp. 357-358
Persistent link: https://www.econbiz.de/10011530774
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BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra; Bharadwaj, Apoorva - In: Decision 44 (2017) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011703067