Poor markets : perspectives from the base of the pyramid
Ramendra Singh
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Singh, Ramendra |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 4, p. 451-456
|
| Subject: | Bottom of pyramid | Poor markets | India | Re-thinking marketing | Poor customers | Indien | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Marketing | Zielgruppe | Target group | Ländliche Armut | Rural poverty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-015-0114-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530841