//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Decision"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customers' value appraisals‐su...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
India
3
Indien
3
Armut
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing
2
Poverty
2
Target group
2
Zielgruppe
2
Armutsbekämpfung
1
Attitude towards money
1
Base of pyramid
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bottom of pyramid
1
Brand Bottom of pyramid (BOP)
1
Brand image
1
Brand management
1
Business ethics
1
Consumer ethics
1
Content analysis
1
Customer value
1
Deliberate lookalikes
1
Developing countries
1
Economic ethics
1
Emerging markets
1
Entwicklungsländer
1
Ethical beliefs
1
Ethics
1
Ethik
1
International marketing
1
Internationales Marketing
1
Kundenwert
1
Literature review
1
Low income
1
Macromarketing
1
Markenführung
1
Markenimage
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Singh, Ramendra
5
Bharadwaj, Apoorva
1
Krafft, Manfred
1
Sista, Suren
1
Trott, Sangeeta
1
Published in...
All
Decision
Working paper series : WPS
20
International Journal of Energy Sector Management
9
International journal of energy sector management : IJESM
8
The marketing review
7
Journal of global marketing
6
Marketing intelligence & planning
6
The journal of business & industrial marketing
6
Journal of Business & Industrial Marketing
4
Journal of Indian business research
4
Marketing theory
4
Asia Pacific journal of marketing and logistics
3
IIMA Working Papers
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
Journal of Indian Business Research
3
Journal of retailing and consumer services
3
Marketing Intelligence & Planning
3
Asia Pacific Journal of Marketing and Logistics
2
Asian Case Research Journal (ACRJ)
2
International Journal of Energy Optimization and Engineering (IJEOE)
2
International journal of Indian culture and business management : IJICBM
2
Journal of Consumer Marketing
2
Journal of business research : JBR
2
Journal of macromarketing
2
Marketing in emerging markets
2
The international review of retail, distribution and consumer research
2
Australasian marketing journal
1
Aviation fundamentals
1
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
Global Business Review
1
Information technology for development : an internat. journal
1
International Journal of Aviation Systems, Operations and Training (IJASOT)
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
2
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
3
Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra
- In:
Decision
45
(
2018
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10011951031
Saved in:
4
Editorial: rethinking marketing
Krafft, Manfred
;
Singh, Ramendra
;
Sista, Suren
- In:
Decision
42
(
2015
)
4
,
pp. 357-358
Persistent link: https://www.econbiz.de/10011530774
Saved in:
5
BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
- In:
Decision
44
(
2017
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011703067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->