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Assessing the extremes of probability distributions by the fractile method
Selvidge, J. E. - In: Decision sciences : DS 11 (1980) 3, pp. 493-502
Persistent link: https://www.econbiz.de/10002794742
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Using an uncertainty model to assess sales response to advertising
Farley, John U.; Tapiero, Charles S. - In: Decision sciences : DS 12 (1981) 3, pp. 441-455
Persistent link: https://www.econbiz.de/10002140500