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The dynamics of pre- and post-purchase service and consumer evaluation of online retailers : a comparative analysis of dissonance and disconfirmation models
Park, Insu; Cho, Jeewon; Rao, H. Raghav - In: Decision sciences : DS 46 (2015) 6, pp. 1109-1140
Persistent link: https://www.econbiz.de/10011477288