The dynamics of pre- and post-purchase service and consumer evaluation of online retailers : a comparative analysis of dissonance and disconfirmation models
Insu Park (Business and Information Systems, Dakota State University, Madison, SD, USA), Jeewon Cho (College of Business, Oregon State University, Corvallis, OR, USA), H. Raghav Rao (School of Management, University at Buffalo, Buffalo, NY, USA)
| Year of publication: |
December 2015
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| Authors: | Park, Insu ; Cho, Jeewon ; Rao, H. Raghav |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 46.2015, 6, p. 1109-1140
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| Subject: | Dissonance | Disconfirmation | Pre- and Post-Purchase Service Performance | customer satisfaction | Comparative Analyses | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477288