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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Consumer behaviour
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Chandon, Pierre
20
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11
Sheth, Jagdish N.
9
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Armstrong, Mark
6
Girotra, Karan
6
Smith, N. Craig
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Plassmann, Hilke
5
Chattopadhyay, Amitava
4
Krishnan, Balaji C.
4
Merino Castelló, Anna
4
Padmanabhan, V. T.
4
Parker, Philip M.
4
Singh, Jasjit
4
Teng, Nina
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Adner, Ron
3
Avci, Buket
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Belavina, Elena
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Carrera, Clara
3
González, Libertad
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Lajos, Joseph
3
Martínez-de-Albéniz, Victor
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Popescu, Iona
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Reinartz, Werner J.
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Sayman, Serdar
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Shelegia, Sandro
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Sosa, Manuel
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Wind, Yoram
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Önçüler, Ayse
3
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2
Ariely, Dan
2
Banerjee, Sumitro
2
Cho, Hallie S.
2
Colomé, Rosa
2
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2
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Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Faculty & research / Insead : working paper series
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Working paper / National Bureau of Economic Research, Inc.
655
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390
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209
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37
ERIM report series research in management
36
DICE discussion paper
33
Discussion paper / Institute of Social and Economic Research
32
Legends in consumer behavior
32
Working papers in economics and statistics
31
IFPRI discussion paper
30
CORE discussion paper : DP
29
Tinbergen Institute Discussion Paper
29
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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Showing that "% Off"’ always beats "% more" : using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benef...
Pierre, Chandon
;
Bhavya, Mohan
;
Jason, Riis
-
2014
Persistent link: https://www.econbiz.de/10010480091
Saved in:
2
Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
3
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
4
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
5
Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr
;
Gaggero, Alberto A.
;
Piga, Claudio A.
-
2012
Persistent link: https://www.econbiz.de/10009427835
Saved in:
6
Too many bargainers spoil the broth : the impact of bargaining on markets with price takers
Gill, David
(
contributor
);
Thanassoulis, John
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003475935
Saved in:
7
Keeping e-business in perspective
Coltman, Tim
;
Devinney, Timothy Michael
;
Latukefu, Alopi S.
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715919
Saved in:
8
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Saved in:
9
Note on measuring
brand
awareness,
brand
image,
brand
equity and
brand
value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
10
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
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