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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Finance and economics discussion series"
~isPartOf:"Legends in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~language:"eng"
~language:"fra"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Department of Economics discussion paper series / University of Oxford
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Legends in marketing
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Legends in consumer behavior
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A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
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2
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
3
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
4
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
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5
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
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6
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
7
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
8
Too many bargainers spoil the broth : the impact of bargaining on markets with price takers
Gill, David
(
contributor
);
Thanassoulis, John
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003475935
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9
Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr
;
Gaggero, Alberto A.
;
Piga, Claudio A.
-
2012
Persistent link: https://www.econbiz.de/10009427835
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10
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
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