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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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Consumer Benefits from Increased Competition in Shopping Outlets : Measuring the Effect of Wal-Mart
Hausman, Jerry - 2005
Consumers often benefit from increased competition in differentiated product settings. In this paper we consider consumer benefits from increased competition in a differentiated product setting: the spread of non-traditional retail outlets. In this paper we estimate consumer benefits from...
Persistent link: https://www.econbiz.de/10012466862
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Too many bargainers spoil the broth : the impact of bargaining on markets with price takers
Gill, David (contributor); Thanassoulis, John (contributor) - 2007
Persistent link: https://www.econbiz.de/10003475935
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Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr; Gaggero, Alberto A.; Piga, Claudio A. - 2012
Persistent link: https://www.econbiz.de/10009427835
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A Model of Dynamic Limit Pricing with an Application to the Airline Industry
Gedge, Christopher - 2014
The one-shot nature of most theoretical models of strategic investment, especially those based on asymmetric information, limits our ability to test whether they can fit the data. We develop a dynamic version of the classic Milgrom and Roberts (1982) model of limit pricing, where a monopolist...
Persistent link: https://www.econbiz.de/10012458374