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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 23 (2016) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10011884973