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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi; Shah, Purvi; Loiacono, Eleanor T. - In: The journal of brand management : an international journal 30 (2023) 4, pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki; Phua, Joe; Kwon, Eun Sook - In: The journal of brand management : an international journal 28 (2021) 6, pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821