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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Sheth, Jagdish N."
~subject:"Wirtschaftsgeschichte"
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Wirtschaftsgeschichte
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Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Legends in consumer behavior
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Consumer behavior research
Zaltman, Gerald
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Johnston, Wesley J.
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2018
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