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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~type_genre:"Reprint"
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Consumer behaviour
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Naresh K. Malhotra
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Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
19
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
12
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
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International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
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Theoretical and empirical perspectives in critical marketing studies
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Marketing-mix strategies - product strategy and promotion strategy
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Global-local consumption
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Macromarketing - a global focus ; Vol. 4
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Strategic information systems ; Vol. 3
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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Developmental challenges in marketing research
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Ethics, environment and social impacts
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Exotic preferences : behavioral economics and human motivation
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Harvard business review on pricing
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History of marketing thought ; Volume 3
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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Quantitative marketing techniques and analyses
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The development of critical perspectives in marketing
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The later years of the International Accounting Standards Committee
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The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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Accounting theory ; Vol. 3
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An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Controlling corporate crime
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Crisis management ; Vol. 3
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Evaluating research and the question of criteriology
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299927
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