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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Germelmann, Claas Christian
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Schröder, Hendrik
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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12
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Measuring and managing brands
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Routledge companions in business, management and accounting
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The impact of theory on representations of the consumer and the marketing organisation
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Beyond sustainability
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Brand management ; Vol. 2
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Electronic retailing
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Marketing and multicultural diversity
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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SpringerLink / Bücher
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The SAGE handbook of marketing theory
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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E-business : state of the art of ICT based challenges and solutions
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ECONIS (ZBW)
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Die Bedeutung von Wahrnehmungs- und Gedächtnisbildern von Einkaufszentren
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 511-534)
.
2002
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