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~isPartOf:"Der Markt : international journal of marketing"
~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
5
Product management
2
Produktmanagement
2
Advertising
1
Advertising effects
1
Advertising media
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Complaint management
1
Consumer goods marketing
1
Customer satisfaction
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Konsumgütermarketing
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Kundenzufriedenheit
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Marketingmanagement
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Marketingtheorie
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Relationship marketing
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Szenariotechnik
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Theory of preferences
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Werbeträger
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German
4
English
1
Author
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Foxall, Gordon R.
Gierl, Heribert
Jang, Soocheong
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Großmann, Tina
2
Auer-Srnka, Katharina J.
1
Francis, June N. P.
1
Ganglmair-Wooliscroft, Alexandra
1
Griessmair, Michele
1
Hienerth, Claudia
1
Judt, Ewald
1
Kindermann, Harald
1
Meier-Pesti, Katja
1
Molina Castillo, Francisco Jose
1
Oehler, Christina
1
Penz, Elfriede
1
Praxmarer-Carus, Sandra
1
Salzberger, Thomas
1
Schnedlitz, Peter
1
Silberer, Günter
1
Sinkovics, Rudolf R.
1
Smejkal, Angela
1
Smirnova, Maria M.
1
Soyez, Katja
1
Walter, Eva
1
Werani, Thomas
1
Zhu, Yajing
1
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Der Markt : international journal of marketing
International journal of hospitality management
34
Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
12
International journal of contemporary hospitality management
11
Journal of retailing and consumer services
11
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
The service industries journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
5
Showing
1
-
5
of
5
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
2
Hängt die Wirkung eines Phantoms von seinem Typ ab?
Gierl, Heribert
- In:
Der Markt : international journal of marketing
47
(
2008
)
2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10003757315
Saved in:
3
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
4
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
5
The effects of a value-oriented advertising strategy on
brand
attitude
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003655103
Saved in:
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