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DEVELOPMENT - Creating and Managing Brand Experiences on the Internet
Schmitt, Bernd - In: Design management journal 11 (2000) 4, pp. 53-58
Persistent link: https://www.econbiz.de/10007176963
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KEYNOTE ARTICLE - Experiential Marketing: A New Framework for Design and Communications
Schmitt, Bernd - In: Design management journal 10 (1999) 2, pp. 10-16
Persistent link: https://www.econbiz.de/10007186246
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Coupling Brand and Organizational Identities Through Partnering
Schmitt, Bernd; Simonson, Alex - In: Design management journal 9 (1998) 1, pp. 9-14
Persistent link: https://www.econbiz.de/10007193436