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~isPartOf:"Die Betriebswirtschaft : DBW"
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Die Betriebswirtschaft : DBW
Journal of advertising research
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ECONIS (ZBW)
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Die Bedeutung einer Liberalisierung der vergleichenden Werbung für die Funktionsfähigkeit des Wettbewerbs
Schröder, Hendrik
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
3
,
pp. 363-381
Persistent link: https://www.econbiz.de/10001163747
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Werbung im Spannungsfeld zwischen Betriebswirtschaftslehre und Verhaltenswissenschaften
Berndt, Ralph
- In:
Die Betriebswirtschaft : DBW
51
(
1991
)
6
,
pp. 801-811
Persistent link: https://www.econbiz.de/10001116646
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Expertensysteme in der Werbung
Kroeber-Riel, Werner
- In:
Die Betriebswirtschaft : DBW
52
(
1992
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10001119816
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