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Digital advertising : theory and research
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A review of internet and social network advertising formats
Rejon-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Digital advertising : theory and research
,
(pp. 362-381)
.
2017
Persistent link: https://www.econbiz.de/10011646126
Saved in:
2
The extent of computerization in big companies of the Spanish hotel sector
Infante-Moro, Alfonso
;
Martínez-López, Francisco J.
; …
- In:
Enlightening tourism : ET ; a pathmaking journal
5
(
2015
)
2
,
pp. 126-154
Persistent link: https://www.econbiz.de/10011665116
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
Handbook of strategic e-business management
Martínez-López, Francisco J.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010238993
Saved in:
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