The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. This systematic literature review, using bibliometric methods, aims to examine the evolution of TikTok research from its initial development to its current status. A...

Research on digital businesses builds upon a well-established set of theories, models, and frameworks. A frequently used approach within the paradigm of common variance theory is to first create a theory-based model and then test it using a multivariate method. Cross-sectional data is often used...