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Marketing Science
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A Mathematical Programming Model for Optimal Product Line Structuring
Shugan, Steven M.
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Balachandran, V.
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1977
Persistent link: https://www.econbiz.de/10012235081
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Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.
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Shugan, Steven M.
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1977
Persistent link: https://www.econbiz.de/10012235101
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