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How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting
Dellaert, B.G.C.; Kahn, B. - Tilburg University, Center for Economic Research - 1998
computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites …
Persistent link: https://www.econbiz.de/10011090541
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Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach
Dellaert, B.G.C.; Borgers, A.W.J.; Louviere, J.; … - Tilburg University, Center for Economic Research - 1998
Recent increases in flexibility and automation in the production of goods and services allow a growing number of suppliers to offer their products in flexible sets of modules from which consumers can create their own individualized packages. This paper addresses the question how consumer choices...
Persistent link: https://www.econbiz.de/10011091393
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The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas
Pieters, Rik; Baumgartner, H. - Tilburg University, Center for Economic Research - 2000
knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative … of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected …, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest …
Persistent link: https://www.econbiz.de/10011092443
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Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects
Leenheer, J.; Bijmolt, T.H.A.; van Heerde, H.J.; Smidts, A. - Tilburg University, Center for Economic Research - 2002
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some are ineffective.Both a saving component and...
Persistent link: https://www.econbiz.de/10011092444
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Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3
van Heerde, H.J.; Gupta, S.; Wittink, D.R. - Tilburg University, Center for Economic Research - 2003
Several researchers have decomposed sales promotion elasticities based on household scanner panel data.A key result is that the majority of the sales promotion elasticity, about 74 percent on average, is attributed to secondary demand effects (brand switching) and the remainder to primary demand...
Persistent link: https://www.econbiz.de/10011090873
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Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments
Bijmolt, T.H.A.; Wedel, M.; DeSarbo, W.S. - Tilburg University, Center for Economic Research - 2002
We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities.In AMDS, the judgment task is adapted to the individual respondent: dissimilarity judgments are collected only...
Persistent link: https://www.econbiz.de/10011091009
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Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation
Pieters, Rik; Warlop, L. - Tilburg University, Center for Economic Research - 1998
Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their scanning strategy. In addition, consumers with high task motivation filter brand information less...
Persistent link: https://www.econbiz.de/10011091174
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Variations in consumer choice consistency : The case of attribute-level driven shifts in consistency
Dellaert, B.G.C.; Brazell, J.D.; Louviere, J.J. - Tilburg University, Center for Economic Research - 1998
Persistent link: https://www.econbiz.de/10011091297
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Assortment Variety : Attribute versus Product-Based
Pieters, Rik; van Herpen, H.W.I. - Tilburg University, Center for Economic Research - 2000
Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their customers.This paper compares measures of assortment variety and relates them to underlying variety components.We conceptualize assortment variety...
Persistent link: https://www.econbiz.de/10011091673
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Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand
van soest, arthur; Conlon, B.J.; Dellaert, B.G.C. - Tilburg University, Center for Economic Research - 2001
This study investigates the impact of choice complexity on consumer utility and choice.The authors find that for choices with up to seven alternatives and seven attributes choice accuracy is affected by three context-based complexity effects but not by task-based complexity.The results suggest...
Persistent link: https://www.econbiz.de/10011091792