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Measuring asymmetries in brand associations using correspondence analysis

Greenacre, Michael J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001697171

Demand for pharmaceutical drugs: a choice modelling experiment

Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001939834

Collective brand reputation

Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

Persistent link: https://www.econbiz.de/10013193845

Airline pricing under different market conditions : evidence from European low-cost carriers

Bilotkach, Volodymyr; Gaggero, Alberto A.; Piga, Claudio A. - 2012

Persistent link: https://www.econbiz.de/10009427835

Complementarities, below-cost pricing, and welfare losses

Schlippenbach, Vanessa von (contributor) - 2008

We analyze below-cost pricing in retail markets and examine its impact on social welfare as well as on suppliers' incentives to invest in quality. Considering negotiations about a linear wholesale price between the retailer and her suppliers, we find that below-cost pricing aggravates the double...

Persistent link: https://www.econbiz.de/10003726078