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Incorporating responsiveness to marketing efforts when modeling brand choice

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Measuring asymmetries in brand associations using correspondence analysis

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Demand for pharmaceutical drugs: a choice modelling experiment

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Collective brand reputation

Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

Persistent link: https://www.econbiz.de/10013193845