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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
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Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr; Gaggero, Alberto A.; Piga, Claudio A. - 2012
Persistent link: https://www.econbiz.de/10009427835
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Estimating the linear expenditure system with cross-sectional data
Clements, Kenneth W.; Mariano, Marc Jim; Verikios, George - 2020
Persistent link: https://www.econbiz.de/10012594277
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Assessing the impact of nutri-score labelling and product availability on consumer choice
Robertson, Deirdre A.; Andersson, Ylva; Lunn, Pete - 2022
Nutritional labelling is a means of communicating the nutritional content of food to consumers. When a nutritional label is salient and understandable, consumers tend to make more healthy choices. Nutritional labelling policies can also influence providers by incentivising manufacturers to...
Persistent link: https://www.econbiz.de/10013438744
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Is there too much US consumer debt?
Silk, Julian I. - 1993
Persistent link: https://www.econbiz.de/10000885131
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Competition, consumerism, and the "Other" : a philosophical investigation into the ethics of economic competition
Arnsperger, Christian - 1996
Persistent link: https://www.econbiz.de/10000942838
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Consumer choice in competitive location models : formulations and heuristics
Colomé, Rosa (contributor); Serra, Daniel (contributor) - 1998
Persistent link: https://www.econbiz.de/10000987157