Showing 1 - 10 of 150
Persistent link: https://www.econbiz.de/10001697171
Persistent link: https://www.econbiz.de/10001939834
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
Persistent link: https://www.econbiz.de/10009427835
Persistent link: https://www.econbiz.de/10001546844
Persistent link: https://www.econbiz.de/10012594277
Persistent link: https://www.econbiz.de/10000885131
Persistent link: https://www.econbiz.de/10000942838
Persistent link: https://www.econbiz.de/10000987157
Persistent link: https://www.econbiz.de/10000967328