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within the Digital Layer. The firm-level innovation indicators in this study come from traditional sources (survey and patent …
Persistent link: https://www.econbiz.de/10012150751
Persistent link: https://www.econbiz.de/10009746119
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the volume and...
Persistent link: https://www.econbiz.de/10012793072
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied changes in the volume of donations to this and...
Persistent link: https://www.econbiz.de/10012179173
Social media are becoming increasingly important in our society and change the way people communicate, how they acquire information, and how they form beliefs. Experts are concerned that the rise of social media may make interaction and information exchange among like-minded individuals more...
Persistent link: https://www.econbiz.de/10011762816
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014471994
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014503017
We build a model of the news market where advertisers allocate their ads between a social media platform and a news website. Our objective is to evaluate policy interventions aimed at fostering news creation by transferring revenues from social media to news websites already introduced in...
Persistent link: https://www.econbiz.de/10014577558
in curbing viral transmission. Such a strategy integrates corporate innovation, government decision-making, citizen … participation, and community coordination with big data analytics. This article explores how key stakeholders in an open innovation …
Persistent link: https://www.econbiz.de/10012492847
In this study, we analyze the incentives of a streaming platform to bias consumption when products are vertically differentiated. The platform offers mixed bundles of content to monetize consumer interest in variety and pays royalties to sellers based on the effective consumption of the...
Persistent link: https://www.econbiz.de/10014578044