Towards a framework for innovation in retailing through social media
Year of publication: |
2020
|
---|---|
Authors: | Oliveira, Rui Torres de ; Indulska, Marta ; Steen, John ; Verreynne, Martie-Louise |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-13
|
Subject: | Digital capabilities | Innovation | Multi-channel | Retail | Social media | Social Web | Social web | Einzelhandel | Retail trade | Innovationsmanagement | Innovation management | Online-Marketing | Internet marketing |
-
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh, (2014)
-
Vieira, Valter Afonso, (2022)
-
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les, (2021)
- More ...
-
Creating value by giving away : a typology of different innovation revealing strategies
Oliveira, Rui Torres de, (2021)
-
Exporting to escape and learn : Vietnamese manufacturers in global value chains
Oliveira, Rui Torres de, (2021)
-
Entrepreneurs : gender and gendered institutions' effects in open innovation
Figueira, Sandra, (2023)
- More ...