Narrow search
Showing 1 - 10 of 336
Cover Image
Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Cover Image
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Cover Image
Salience in retailing : vertical restraints on internet sales
Helfrich, Magdalena; Herweg, Fabian - 2017
Persistent link: https://www.econbiz.de/10011655078
Cover Image
Deep habits
Ravn, Morten O. - 2004
Persistent link: https://www.econbiz.de/10013424377
Cover Image
Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
Cover Image
Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr; Gaggero, Alberto A.; Piga, Claudio A. - 2012
Persistent link: https://www.econbiz.de/10009427835
Cover Image
Counterfeit product trade
Grossman, Gene M.; Shapiro, Carl - 1986
Persistent link: https://www.econbiz.de/10000690902
Cover Image
Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
Cover Image
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Cover Image
Price and brand competition between differentiated retailers : a structural econometric model
Dubois, Pierre; Jódar-Rosell, Sandra - 2010
Persistent link: https://www.econbiz.de/10003994085