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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Salience in retailing : vertical restraints on internet sales
Helfrich, Magdalena; Herweg, Fabian - 2017
Persistent link: https://www.econbiz.de/10011655078
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Deep habits
Ravn, Morten O. - 2004
Persistent link: https://www.econbiz.de/10013424377
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita; Sharma, Dheeraj - 2016
Persistent link: https://www.econbiz.de/10011471634
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Why do market shares matter? : an information-based theory
Caminal, Ramón; Vives, Xavier - 1992
Persistent link: https://www.econbiz.de/10000135319
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Consumer choice in competitive location models : formulations and heuristics
Colomé, Rosa (contributor); Serra, Daniel (contributor) - 1998
Persistent link: https://www.econbiz.de/10000987157