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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K. - 2009
Persistent link: https://www.econbiz.de/10003835594
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US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
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Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan - 2007
Persistent link: https://www.econbiz.de/10003431731
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Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred; Fritsch, Christoph - 2011
Persistent link: https://www.econbiz.de/10009377570
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The economics of television and online video markets
Crawford, Gregory S. - 2015
Persistent link: https://www.econbiz.de/10011300992
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Kostenstrukturen des Connected TV
Heil, Bertold - 2014
Persistent link: https://www.econbiz.de/10011349163
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"Connected TV" : Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk
Michel, Eva-Maria - 2013
Persistent link: https://www.econbiz.de/10011349166
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The economics of online television : industry development, aggregation, and "TV Everywhere"
Waterman, David; Sherman, Ryland; Ji, Sung Wook - In: Telecommunications policy : the international journal … 37 (2013) 9, pp. 725-736
Persistent link: https://www.econbiz.de/10010351189