Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Year of publication: |
2015
|
---|---|
Authors: | Ferguson, Douglas A. ; Greer, Clark F. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 1, p. 64-81
|
Subject: | social media | television | promotion | branding | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Fernsehen | Television | Verkaufsförderung | Sales promotion | Fernsehwerbung | Television advertising |
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