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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~isPartOf:"Working paper series"
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7
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7
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Acheson, A. L. Keith
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Maule, Christopher J.
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Working paper series
The journal of media economics
30
Young Consumers
17
Aslib Proceedings
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
SpringerLink / Bücher
10
Working Papers / eSocialSciences
10
European Journal of Marketing
9
IMF Working Papers
9
MPRA Paper
9
IZA Discussion Papers
8
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
Strategic Direction
8
BLM-Schriftenreihe
7
CEPAL review
7
CEPR Discussion Papers
7
CESifo working papers
7
JMM : the international journal on media management
7
NBER Working Paper
7
CESifo Working Paper
6
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Marketing Intelligence & Planning
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Contribuciones a las Ciencias Sociales
5
Esomar congress
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Industrial Management & Data Systems
5
Journal of Consumer Marketing
5
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
11
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
International regimes for trade, copyright and investment in film and
television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
3
The business side of a
television
festival
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1992
Persistent link: https://www.econbiz.de/10000836779
Saved in:
4
Trade policy responses to new technology in the film and
television
industry
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1989
Persistent link: https://www.econbiz.de/10000760492
Saved in:
5
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000627936
Saved in:
6
Cultural entrepreneurship and the Banff
Television
Festival
Acheson, A. L. Keith
;
Maule, Christopher J.
;
Filleul, …
-
1997
Persistent link: https://www.econbiz.de/10000960363
Saved in:
7
Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K.
-
2009
Persistent link: https://www.econbiz.de/10003835594
Saved in:
8
US
television
product placements declined by 15% in the first half of 2008
Saini, Anne Noyes
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
Saved in:
9
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
10
Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred
;
Fritsch, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009377570
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