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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Television"
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Television
Fernsehen
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Discussion paper / Centre for Economic Policy Research
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
The journal of media economics
30
Young Consumers
17
Aslib Proceedings
13
Working paper / National Bureau of Economic Research, Inc.
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
Journal of sports economics
10
European Journal of Marketing
9
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
SpringerLink / Bücher
8
JMM : the international journal on media management
7
NBER Working Paper
7
Strategic Direction
7
Information economics and policy : IEP
6
Marketing Intelligence & Planning
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
6
Europäische Hochschulschriften / 5
5
International journal of sport finance
5
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
P / the Rand Corporation
5
Statens offentliga utredningar : SOU
5
The economic journal : the journal of the Royal Economic Society
5
European Business Review
4
European journal of marketing : EJM
4
Journal of Consumer Marketing
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Kyklos : international review for social sciences
4
Media-Perspektiven
4
Prometheus
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R / Rand Corporation
4
Reports and papers on mass communication
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Research
4
Strategien erfolgreicher TV-Marken : eine internationale Analyse
4
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ECONIS (ZBW)
28
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K.
-
2009
Persistent link: https://www.econbiz.de/10003835594
Saved in:
3
US
television
product placements declined by 15% in the first half of 2008
Saini, Anne Noyes
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
Saved in:
4
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
5
Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred
;
Fritsch, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009377570
Saved in:
6
The economics of
television
and online video markets
Crawford, Gregory S.
-
2015
Persistent link: https://www.econbiz.de/10011300992
Saved in:
7
Kostenstrukturen des Connected TV
Heil, Bertold
-
2014
Persistent link: https://www.econbiz.de/10011349163
Saved in:
8
"Connected TV" : Chance oder Hemmnis für den öffentlich-rechtlichen Rundfunk
Michel, Eva-Maria
-
2013
Persistent link: https://www.econbiz.de/10011349166
Saved in:
9
Connected TV und Big Data : innovative Dienste für Nutzer und Medienschaffende
Schoder, Detlef
-
2014
Persistent link: https://www.econbiz.de/10011449610
Saved in:
10
Commercial
television
and voter information
Prat, Andrea
;
Strömberg, David
-
2005
Persistent link: https://www.econbiz.de/10002799210
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