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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Werbewirkung
USA
1,987
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1,981
Consumer behaviour
828
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454
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454
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404
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Woodside, Arch G.
10
Yi, Youjae
9
Courty, Pascal
7
Anderson, Simon P.
5
Chan, Eugene Y.
5
Eliaz, Kfir
5
Jappelli, Tullio
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Dubois, Pierre
4
Grewal, Dhruv
4
Griffith, Rachel
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
López-Salido, José David
4
Moraga-González, José Luis
4
O'Connell, Martin
4
Park, Jooyoung
4
Pistaferri, Luigi
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Boone, Jan
3
Caminal, Ramón
3
Darley, William K.
3
Eisend, Martin
3
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1,931
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1,895
International journal of consumer studies
755
International journal of hospitality management
725
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
436
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
NBER Working Paper
381
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349
The journal of brand management : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
314
Journal of travel and tourism marketing
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Journal of marketing communications
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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International journal of retail & distribution management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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243
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ECONIS (ZBW)
841
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1
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841
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1
The paradox of technology : negativity bias in consumer
adoption
of innovative technologies
Frank, Darius-Aurel
;
Chrysochou, Polymeros
;
Mitkidis, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 554-566
Persistent link: https://www.econbiz.de/10014290762
Saved in:
2
Provider competition and over-utilization in health care
Boone, Jan
;
Douven, Rudy
-
2014
Persistent link: https://www.econbiz.de/10010416772
Saved in:
3
Does quality affect
patients
' choice of doctor? : evidence from the UK
Gravelle, Hugh
;
Propper, Carol
;
Santos, Rita
-
2013
Persistent link: https://www.econbiz.de/10009784688
Saved in:
4
Linking trust to use intention for technology-enabled bank channels : the role of trusting intentions
Dimitriadis, Sergios
;
Kyrezis, Nikolaos
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 799-820
Persistent link: https://www.econbiz.de/10003997663
Saved in:
5
Usefulness, enjoyment, and self-image congruence : the
adoption
of e-book readers
Antón, Carmen
;
Camarero, Carmen
;
Rodríguez, Javier
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 372-384
Persistent link: https://www.econbiz.de/10009737734
Saved in:
6
Consumer
adoption
of virtual stores in Korea : focusing on the role of trust and playfulness
Oh, Sang Hyun
;
Gim, Yong man
;
Lee, Chong Whan
;
Shim, …
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 652-668
Persistent link: https://www.econbiz.de/10003874131
Saved in:
7
Modeling consumer
adoption
of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
8
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
9
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
10
Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya
;
Perez-Vega, Rodrigo
;
Okumus, Fevzi
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
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