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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - 2012
Persistent link: https://www.econbiz.de/10009502418
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015
Persistent link: https://www.econbiz.de/10011289184
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The media and advertising : a tale of two-sided markets
Anderson, Simon P.; Gabszewicz, Jean Jaskold - 2005
Persistent link: https://www.econbiz.de/10003153190
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Advertising content
Anderson, Simon P.; Renault, Régis - 2005
Persistent link: https://www.econbiz.de/10002862633
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of...
Persistent link: https://www.econbiz.de/10012419845