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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Platform siphoning : ad-avoidance and media content
Anderson, Simon P.; Gans, Joshua - 2010
Persistent link: https://www.econbiz.de/10003957708
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Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei; Jullien, Bruno - 2013
Persistent link: https://www.econbiz.de/10009745617
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Advertising and the distribution of content
Weeds, Helen - 2012
Persistent link: https://www.econbiz.de/10009621940
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Second-degree price discrimination by a two-sided monopoly platform
Jeon, Doh-Shin; Kim, Byung-Cheol; Menicucci, Domenico - 2016
Persistent link: https://www.econbiz.de/10011551071
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Incentive compatible advertising on a social network
Eliaz, Kfir; Spiegler, Ran - 2016
Persistent link: https://www.econbiz.de/10011494237
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Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de/10003807989
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Competition for attention in the information (overload) age
Anderson, Simon P.; Palma, André de - 2009
Persistent link: https://www.econbiz.de/10003848351
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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle - 2015
Persistent link: https://www.econbiz.de/10011289184