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A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo; Genîzî, Ûrî; Götte, Lorenz - 2017
Persistent link: https://www.econbiz.de/10011741631
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Narrative sign restrictions for SVARs
Antolin-Diaz, Juan; Rubio-Ramírez, Juan Francisco - 2016
Persistent link: https://www.econbiz.de/10011550991
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Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger; Ehrlich, Gabriel; Ruzic, Dimitrije - 2017
Persistent link: https://www.econbiz.de/10011820219
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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Public communication and collusion in the airline industry
Aryal, Gaurab; Ciliberto, Federico; Leyden, Benjamin - 2018
Persistent link: https://www.econbiz.de/10011885331
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Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham; Durante, Ruben; Knight, Brian G.; Sen, … - 2017
Persistent link: https://www.econbiz.de/10011752204
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Advertising and the evolution of market structure in the US Car Industry
Geroski, Paul A. - 2001
Persistent link: https://www.econbiz.de/10013423476
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Details matter : the impact of presentation and information on the take-up of financial incentives for retirement saving
Saez, Emmanuel - 2007
Persistent link: https://www.econbiz.de/10003515903
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A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - 2012
Persistent link: https://www.econbiz.de/10009621881