Extent: | 1 Online-Ressource (360 Seiten) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web A model for interactive advertising narration / Filiz Resuloglu, Recep Yılmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytaç Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim Çeltek -- Advergamers: new advertising fans of the digital age / Veysel Çakmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur Kılınç -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Yılmaz, Ali Çakır, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Altıparmak -- A literature review on the viral advertising narrative structure / Murat Koçyigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Sayımer, Banu Küçüksaraç -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in narrative advertising / Gülten Arslantürk -- QR code advertisements in tourism marketing / Evrim Çeltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas Also available in print. |
ISBN: | 978-1-5225-2374-1 ; 978-1-5225-2373-4 ; 1-5225-2373-1 |
Other identifiers: | 10.4018/978-1-5225-2373-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011728866