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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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A comparison of confirmatory factor analysis and Rasch analysis in assessing metric equivalence of measurement scales in cross-national research
Durvasula, Srinivas; Jansen, Paul - 1995
Persistent link: https://www.econbiz.de/10000915457
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
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An empirical analysis of cross-cultural differences in the consumption and appreciation of late 19th century art
Rijn, Ingrid A. van; Berg, Gerard J. van den - 1995
Persistent link: https://www.econbiz.de/10000924246
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The consumer's perceptual product space
Antonides, Gerrit - 1995
Persistent link: https://www.econbiz.de/10000925509
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424