How experience variety shapes postpurchase product evaluation
Year of publication: |
February 2016
|
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Authors: | Etkin, Jordan ; Sela, Aner |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 1, p. 77-90
|
Subject: | variety | frequency judgments | product evaluation | experiences | similarity | Konsumentenverhalten | Consumer behaviour | Experiment | Produktdifferenzierung | Product differentiation | Bewertung | Evaluation |
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