Soetevent, Adriaan R.; Te, Bao; Schippers, Anouk L. - 2016
charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report … the results of an experiment that investigates for different of these schemes whether they are able to increase profits …, complete markets, and absent transaction cost, selling charity-linked bundles should not be profitable even when consumers are …